Who: International Committee of the Red Cross (ICRC)
Workshop Leaders: Sylvie Pellet - Direct Marketing, Individual Giving Manager - and Moritz Hansen - Digital Marketing Officer.

Description: In a rapidly evolving world, effective humanitarian communication and donor engagement require fresh perspectives and innovative approaches. "Bridging Generations for Impact – Rethinking Humanitarian Communication and Engagement with Donors and Supporters" is an interactive workshop designed to unite passionate young leaders and experienced humanitarians in a collaborative environment. Together, we’ll explore how to harness diverse insights and creative strategies to build stronger connections with donors and inspire the general public.

Through engaging activities, storytelling techniques, and open discussions, participants will:

• Identify challenges and opportunities in current donor engagement practices.

• Advise how to craft compelling narratives and imaging that resonate across generations.

• Develop actionable strategies to engage and strengthen relationships with donors and potential supporters. 

Please make sure to bring a laptop for this workshop.

Follow-up dates: The dates for the follow-up sessions will be defined during the YHS based on the availability of workshop participants.